https://wccftech.com/amd-ryzen-threadripper-3970x-3960x-specs-prices-launch-confirmed/

The first official AMD Ryzen Threadripper 3970X and 3960X prices have been confirmed directly by our sources. The prices are a retailer and wholesaler specific so they are not representative of AMD's MSRP but they give us an idea of where the new Threadripper prices will be at launch. In addition to the prices, we also received confirmation about the specifications of both chips which look to be ideally positioned against Intel's X-series lineup.

So to start off with the official data, we can confirm that the 3rd Gen AMD Ryzen Threadripper CPUs are indeed being announced today. The embargo lifts in a few hours at 9 AM (EST) when Ryzen Threadripper 3000 series and the respective TRX40 motherboards would be unveiled to public. Since this is an announcement, only information, and product pictures would be released.