https://www.techdirt.com/articles/20190822/15322442840/uber-takes-beautician-barber-over-her-beauber-mobile-app.shtml

There's a perception among some that the forward-looking tech companies throughout the country are more permissive in intellectual property concerns than other industries or marketplaces. And perhaps there is some truth to that. But certainly this is not without exception. For instance, you can bear witness to Uber going after a beautician over her stylist-booking app, called BeauBer.

Carolina Vengoechea, 45, tells The Post that Uber has demanded she give up the name of her beauty salon app, called “BeauBer.” But she has refused, arguing that the name is the combination of her two job titles, beautician and barber — and has nothing to do with the San Francisco-based company.