https://www.theregister.co.uk/2019/04/15/ico_social_media_code/

Analysis The famous "Like" button may be on the way out if a new code for social media companies, published by the UK's Information Commissioner's Office (ICO), has its way.

Among the 16 rules in the consultation document [PDF] is a proposed ban on the use of so-called "nudge techniques" - where user interfaces and software are specifically designed to encourage frequent, daily use - as well as gather information that can then be sold on.