https://techcrunch.com/2019/04/17/verified-expert-brand-designer-lake-buckley/

In 2017, Lake Buckley turned down an in-house role at Patagonia to launch her freelance design career in a 400 sq. ft studio in Brooklyn, NY. Since then, the RISD-trained designer and art director has helped founders bring their mission-driven brand to life. We spoke with Lake about why she chose to become an independent designer, what makes a successful client collaboration, and what projects she’s most proud of (hint: one of them involves fig wasps).

I think entrepreneurs are less jaded. They’re putting a lot more on the line and so because of that, oftentimes, they’re going to be a bit more awake at the switch, a bit more passionate, and down to do things in a non-traditional way. I really enjoy the level of excitement that they bring to the table because there is no one forcing them to start their own company. It’s coming from a place of genuine belief in their idea. It’s contagious. I think it’s important to maintain a sense that you’re doing things out of choice, not because you’re forced to. I really appreciate that energy coming from founders.