https://www.cnet.com/news/withings-move-fitness-watch-adds-fun-customization-options/

European buyers can pay a little more to tweak the dial, case, strap and second hand color to their liking, and they can check out how it'll look on the local versions of Withings' site. In the UK, the price jumps from £60 ($78) to £70 ($91) for the custom style.

The option will come to the US later this year, a spokesperson for the French health technology company said via email.