https://www.cnet.com/roadshow/news/jeep-gladiator-launch-edition-sells-out-under-24-hours/

The Gladiator Launch Edition is based on a fully loaded Gladiator Rubicon trim, which includes beefy off-road components, LED headlights, an 8.4-inch infotainment screen, a forward-facing camera for off-roading and a whole bevy of safety systems. Jeep then added unique bits like an aluminum tailgate badge, special 17-inch wheels wrapped in 33-inch all-terrain tires, leather seats with red accent stitching and special trim on the instrument panel. Buyers had the choice between a six-speed manual transmission or an eight-speed automatic.

All that unique kit comes at a price, though. The Gladiator Launch Edition cost a lofty $60,815 plus $1,495 for destination. Considering even fully-loaded Gladiator Rubicons have a hard time breaking the $55,000 barrier, that's a significant chunk of change. Nevertheless, they sold out in less than a day, showing just how deep Jeep's die-hard fans' pockets can be.