https://techcrunch.com/2020/08/24/ever-once-accused-of-building-facial-recognition-tech-using-customer-data-shuts-down-consumer-app/

Cloud photo storage app Ever is shutting down, citing increased competition with the default services offered by Apple and Google as the cause. The company, however, had other issues beyond the plight of a small startup trying to compete with tech giants. Last year, NBC News reported the company had been using its customers’ photos to develop facial recognition technology that it turned around and offered for sale by way of the Ever API to business clients, including law enforcement and the military.

The company’s real business model wasn’t properly disclosed to consumers who visited the Ever website or app, the report said.