Facebook Criticizing iOS 14’s New Privacy Protection Changes Will Have a Drastic Impact on Advertising Agency

Facebook Criticizing iOS 14’s New Privacy Protection Changes Will Have a Drastic Impact on Advertising Agency

4 years ago
Anonymous $UzyKJJH9oy

https://wccftech.com/facebook-criticizing-ios-14s-new-privacy-protection-changes-will-have-a-drastic-impact-on-advertising-agency/

Facebook is warning advertisers about the privacy changes that Apple has baked in iOS 14. The company has now detailed in a blog post that how advertisers will be affected by Apple's new anti-tracking features in iOS 14.

The social media giant stated that many advertising partners including itself rely on IDFA or Identifier for Advertisers feature. The tool lets advertisers track users across apps and websites. iOS 14's new privacy protection feature will require developers to ask for permission before tracking users across apps and websites. The company says that it will not gather IDFA through its apps due to Apple's policy changes.