Ring Docs Show Company Is Testing Consumer Enthusiasm For Facial Recognition, License Plate Reader Capabilities

Ring Docs Show Company Is Testing Consumer Enthusiasm For Facial Recognition, License Plate Reader Capabilities

4 years ago
Anonymous $pSba0tWIcA

https://www.techdirt.com/articles/20200426/22032644382/ring-docs-show-company-is-testing-consumer-enthusiasm-facial-recognition-license-plate-reader-capabilities.shtml

It seems like Ring really wants to add facial recognition tech to its cameras. It employs a "Head of Facial Recognition Tech." It pitches this still-nonexistent feature to law enforcement. And it says it will "continue to innovate" to meet customer feature demands in response to Congressional queries about its facial recognition plans.

But now is not the best time to be trotting out new facial recognition products. Cities and one entire state have enacted bans or moratoriums on facial recognition tech use by government agencies. Even the leader in law enforcement body cams (Axon, formerly Taser) has pulled back from adding this tech to its products. So, Ring is playing it safe even if it's inevitably going to add this feature in as soon as it can justify it.