https://techcrunch.com/2020/04/21/netflix-tiger-king-64-million/

How big a hit is Netflix’s “Tiger King”? In its latest earnings release, the streaming company says 64 million households have “chosen to watch” the docu-series its first four weeks of release.

You’ll note that it isn’t claiming that 64 million people actually watched the whole show (which tells the story of Joe Exotic, a big cat owner who’s accused of hiring a contract killer to murder his nemesis, an animal rights activist). That’s because the company recently switched to a new system for selectively reporting audience numbers.