https://techcrunch.com/2020/04/23/amazon-begins-selling-items-from-neighborhood-stores-in-india-amid-facebooks-deal-with-jio/

The race to win the ubiquitous neighborhood stores is on in India. A day after Facebook invested $5.7 billion in Reliance Jio Platforms to serve tens of millions of neighborhood stores in the country, the world’s largest e-commerce firm has launched “Local Shops on Amazon.”

The program will help customers discover products from local shops in their city. These shops will deliver the items themselves. In the event they want to service customers outside their serviceable area, they can work with Amazon to fulfill those orders, the company said.