https://techcrunch.com/2020/01/28/persona-raises-17-5m-for-an-identify-verification-platform-the-goes-beyond-user-ids-and-passwords/

The proliferation of data breaches based on leaked passwords, and the rising tide of regulation that puts a hard stop on just how much user information can be collected, stored and used by companies have laid bare the holes in simple password and memorable-information-based verification systems.

Today a startup called Persona, which has built a platform to make it easier for organisations to implement more watertight methods based on third-party documentation, real-time evaluation, and AI to verify users, is announcing a funding round, speaking to the shift in the market and subsequent demand for new alternatives to the old way of doing things.