https://www.entrepreneur.com/article/359706

Let’s face it: The hottest target market of Gen Z and millennials (and everything that comes after) is all about instant gratification. The need for speed in any and every aspect became a human right, as they were born and raised in the age of the Internet, and the ever-connected world. 

They literally have the whole world in their hands, thanks to Internet-connected smart devices. Questions are answered in a flash. Orders are placed within seconds. People are on their phones more than three hours a day, and everyone is spared needless wait times for basic customer service inquiries thanks to chatbots and virtual assistants.