https://techcrunch.com/2020/11/23/queens-gambit-viewership/

“The Queen’s Gambit” is setting viewership records at Netflix, the streaming service said today.

Like all the viewership data that Netflix has released this year, these new numbers reflect how many people “chose to watch” — in other words, how many people watched at least two minutes of a given show or movie. In the case of “The Queen’s Gambit,” the number is 62 million households for the first 28 days of release, making it Netflix’s most popular scripted limited series ever.