Family-tracking app Life360 launches ‘Bubbles,’ a location-sharing feature inspired by teens on TikTok

Family-tracking app Life360 launches ‘Bubbles,’ a location-sharing feature inspired by teens on TikTok

4 years ago
Anonymous $rxtAWepgzY

https://techcrunch.com/2020/10/12/family-tracking-app-life360-launches-bubbles-a-location-sharing-feature-inspired-by-teens-on-tiktok/

Helicopter parenting turned into surveillance with the debut of family-tracking apps like Life360. While the app can alleviate parental fears when setting younger kids loose in the neighborhood, Life360’s teenage users have hated the app’s location-tracking features so much that avoiding and dissing the app quickly became a TikTok meme. Life360 could have ignored the criticism — after all, teens aren’t the app’s paying subscribers; it’s the parents. But Life360 CEO Chris Hulls took a different approach. He created a TikTok account and started a dialogue with the app’s younger users. As a result of these conversations, the company has now launched a new privacy-respecting feature: “Bubbles.”

Bubbles work by allowing any Life360 Circle member to share a circle representing their generalized location instead of their exact whereabouts. To set a bubble, the user can adjust the radius on the map anywhere from 1 to 25 miles in diameter, for a given period of time of 1 to 6 hours. After this temporary bubble is created, Life360’s other existing safety and messaging features will remain enabled. But parents won’t be able to see precisely where their teen is located, other than somewhere in the bubble.

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