https://www.cnet.com/news/apple-siri-fall-further-behind-google-amazon-in-the-smart-home/

Apple held not one, but two hardware launch events in the last two months, but neither included new smart home products. And the company didn't suggest any big changes are in store for Siri, its digital assistant.

The undeniable reality is that Apple is almost invisible compared to market leaders Amazon and Google when it comes to smart home technology. This fall's cavalcade of pre-holiday hardware presentations not only reinforced the point, but showed it's gotten worse. With each year that passes without Apple taking any big step forward, the company is at greater risk of being boxed out of the new and quickly growing market.