https://techcrunch.com/2018/08/29/sonos-releases-new-speaker-amp-partners-with-sonance-for-in-wall-speakers/

Sonos is doubling down on the custom in-home audio market with new products and partnerships. The company today announced a new version of the Sonos Amp and a partnership with Sonance that will result in three architectural speakers — in-wall, in-ceiling and outdoor — that Sonos says will gain additional functionality when paired with a Sonos system.

Sonos is also announcing upcoming Control APIs that the company says will make it easier to integrate Sonos into the ever-evolving smart home. This jibes with Sonos’ long-standing approach of working with other platforms to offer its customers as many services as possible.