Viacom acquires Gen Z digital media company AwesomenessTV
https://techcrunch.com/2018/07/27/viacom-acquires-gen-z-media-company-awesomenesstv/
Viacom today confirmed it’s acquiring digital media company AwesomenessTV, whose network reaches 158 million subscribers and approximately 300 million monthly views. The news follows a report from earlier this week that said the two were in talks about an acquisition, which priced the deal at “well below $300 million,” according to Variety.
Viacom did not confirm the deal terms, but an under $300 million price point would be less than half of AwesomenessTV’s previous $650 million valuation, cited by Bloomberg.