Play Store Has 160% More Downloads Than the App Store but 80% Less Spending in Q2 2018

Play Store Has 160% More Downloads Than the App Store but 80% Less Spending in Q2 2018

6 years ago
Anonymous $hM_jrxqbr-

https://wccftech.com/play-store-has-160-more-downloads-than-the-app-store-but-80-less-spending-in-q2-2018/

App Annie specializes in analysing how apps perform on a certain platform and provide their findings to interested parties. The data helps developers analyse their app’s standing and use it to push to more users. According to App Annie’s Q2 report, Play Store downloads are up significantly, with a 20% rise year-over-year, and 160% higher than Apple’s Play Store. On the other hand, consumer spending is still 80% higher on iOS. 

The growth of the Play Store was primarily driven by India and Indonesia, both emerging markets to which Google has been paying close attention. It comes as no surprise that consumer spending is still higher in the App Store marketplace. However, the gap is slowly closing compared to Q1, where the App Store exceeded Play Store gross spending by 85%.