Peak Design goes back to Kickstarter to launch $299 travel backpack
https://techcrunch.com/2018/07/23/peak-design-goes-back-to-kickstarter-to-launch-299-travel-backpack/
Meet the Travel Backpack 45L. It’s Peak Design’s latest creation and the company just launched a Kickstarter campaign to bring it to life. This product marks the eighth Kickstarter campaign for Peak Design — all of which have been wildly successful.
Peak Design turned to Kickstarter in 2014 to launch the first generation of its Capture camera clip. Over 5,200 people pledged support to bring that product to life. Since then, Peak Design used Kickstarter to launch several camera straps and mounts and, most notably, the Everyday Backpack, Tote and Sling, which saw pledges from 26,000 people for over $6 million. Peak Design collected over $15 million in pledges through its seven previous Kickstarter campaigns and is now the most active crowdfunded company — miss you, Pebble.