https://builttoadapt.io/not-another-augmented-reality-how-to-23a3900206cf

Imagine you run a popular travel app called Voyager and your competitor just landed a big write-up in the Journal. The market is getting hotter. Users use Voyager to book flights, find hotels, rent cars, and make reservations at fine dining establishments around the world, but you realize it needs that next leg up: a move that not only boosts user engagement, but also boosts engagement with partnering airlines, hotels, rental agencies, and restaurants — in that sense, boosts revenue.

After numerous chats with partners, users, and analysts, your product and marketing teams agree Voyager needs to get in the augmented reality game. You love this idea. Augmented reality (AR) is one of those technologies that’s been in the wings for a while and now with cameras and processors reaching futuristic heights, it’s here.