https://techcrunch.com/2018/06/21/moviepass-introduces-surge-pricing-for-the-summer/

Starting in July, you might have to pay a little extra to see the newest blockbusters when using MoviePass . The movie subscription service has plans to instate surge pricing for non-annual subscribers starting at $2 for movies and times the app deems “very popular,” Business Insider reports.

This comes one day after AMC announced its plan for a competing movie subscription service called AMC Stubs A-List, coming in June. In MoviePass CEO Mitch Lowe’s statement to Business Insider, he seemed unfazed by AMC’s entrance into the subscription game, saying instead it “validates that subscription is really here to stay.”