Nintendo and Microsoft team up to promote cross-play, while Sony remains silent
https://www.theverge.com/2018/6/21/17488530/nintendo-switch-microsoft-xbox-minecraft-cross-play-marketing-sony
The Nintendo Switch version of Minecraft is getting a big update today, bringing the Bedrock Engine to Nintendo’s portable console. The update enables cross-play with PC, Xbox One, and smartphones — but notably not the PlayStation 4. Sony is blocking cross-play for Fortnite, Rocket League, and Minecraft so PS4 players can’t play against Xbox One or Nintendo Switch owners. Meanwhile, Nintendo and Microsoft are partnering to utilize cross-play as a marketing weapon today.
The Minecraft cross-play trailer specifically focuses on the Xbox One and Nintendo Switch being able to play together. It also includes the rare sight of an Xbox One controller in a Switch commercial. If that’s not enough of a partnership, the ad even encourages players to create, explore, and survive together in Minecraft on Xbox One and Nintendo Switch.