Meet Atoms, the minimalist startup shoes you’ll actually wear
https://techcrunch.com/2018/06/14/atoms-shoes/
Step aside, Allbirds. Atoms come in quarter sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startup’s obsession with satisfaction allowed it to replace my Nikes. I’ve spent the last 2 months wearing Atoms every day. They’re the first sneaker classy looking enough for semi-formal occasions, but that I can comfortably walk or even hike in for hours.
Here’s how Atoms is modernizing the footwear experience: