https://www.theguardian.com/technology/2019/mar/24/apples-crown-is-slipping-will-news-and-tv-shows-be-its-next-big-thing

Tim Cook has made Apple the most valuable brand in the world – will this be a new success or a sign of the company’s problems?

“It’s showtime,” reads the invite for Apple’s next big launch. It sure is. On Monday at the 1,000-seat Steve Jobs Theatre in Apple’s $5bn space-age campus in Cupertino, California, the company’s chief executive, Tim Cook, will unveil his big plans to become a modern media mogul.