https://www.cnet.com/news/nvidia-creator-ready-drivers-because-creatives-use-geforce-too/

This move was likely intended to pacify game streamers (real game streaming, like on Twitch, not cloud gaming) and game designers, both quickly growing segments for discrete GPUs. A more cynical person might even think the move is to help bolster sales of the ray-tracing-accelerating GeForce RTX cards -- if you think they're expensive, try looking at the prices of the Quadro RTX cards.

Unfortunately, the always-interesting tests by Puget Systems show no significant speed improvements with an RTX 2080 in Premiere Pro CC and Photoshop CC, though the site didn't really run a full set of tests. But I wouldn't be surprised if the relevant software developers took the new drivers into account and performance differences will change over time. A girl can dream, anyway.