https://onezero.medium.com/we-still-have-a-ton-of-questions-about-apples-services-pivot-89e603e59d01

Lance UlanoffBlockedUnblockFollowFollowingMar 26Remember Monday well: It’s when Apple unabashedly shoved its services business into the spotlight, prioritizing content over the hardware the company has built its name and hundreds of billions of dollars in value on. It’s a smart move, because those service pockets are filled with money.

Services, which include things like the iOS App Store and iTunes, were a $5 billion business for Apple in 2015. Now, they account for well over $10.9 billion and climbing. Revenue from iPhone sales is still much larger, but Apple’s no longer breaking out specific iPhone unit sales numbers as it struggles with a flattening handset market. Services is growing by double digits almost by the quarter, and the iPhone — long Cupertino’s crown jewel — is not.