https://www.cnet.com/news/apple-maps-gooses-duckduckgo-in-search-privacy-partnership/ > The top reason DuckDuckGo argues you should try it is that it doesn't keep any personal information on you and what you searched for, unlike search leader Google. That dovetails nicely with Apple's sustained push to improve online privacy -- and with priorities at companies like browser startup Brave, which uses DuckDuckGo by default for searches in private tabs. > But maintaining your privacy can be tough when you're looking for location-related information. DuckDuckGo says it's struck a balance, though. It doesn't send personally identifiable information such as your computer's Internet Protocol network address, to Apple or other third parties, DuckDuckGo said. "For local searches, where your approximate location information is sent by your browser to us, we discard it immediately after use," the company added.