Kano will start releasing Star Wars and other Disney-branded products later this year

Kano will start releasing Star Wars and other Disney-branded products later this year

5 years ago
Anonymous $Dftgs0JzgE

https://techcrunch.com/2019/01/15/kano-will-start-releasing-star-wars-and-other-disney-branded-products-later-this-year/

Educational computing kit company Kano announced today that it has signed a two-year licensing deal to create Disney-branded products later this year. Details are still pretty scant on how precisely the deal with Disney’s Parks, Experiences and Consumer Products will take shape, but the first product looks to be a Star Wars-themed kit due out in the second half of the year. 

Kano, which is best known for its kid-centric computer kit, has already had success with third-party branding, including a Harry Potter wand kit, which was announced over the summer. Disney, too, has been more aggressive in licensing its IP to hardware startups, including, notably, STEM education companies like Littlebits, which has released both Marvel and Star Wars-themed products.

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