https://www.cnet.com/news/recommendations-start-up-canopy-hires-vets-of-instagram-new-york-times/

Etim, who spend a decade building community forums for The New York Times, will focus on developing "the voice" of Canopy's recommendation architecture, the company said. 

After coming out of stealth development last year, Canopy expected to launch its app early this year. Its premise is to give you a small set of recommendations daily for things you might like, such as songs or web articles or podcasts. But  the app is designed to never ask you to sign up or log in, and Canopy is building a wall between your device (and everything you do on it) and its servers, so your activity is private.