https://www.siliconvalley.com/2024/11/22/should-you-get-a-jump-on-holiday-shopping-this-year/

The day after Thanksgiving — Black Friday — is typically the kickoff to the holiday shopping season. But a San Diego marketing expert thinks bargains can be found as early as this weekend because Turkey Day comes later than usual this year.

“We might see greater competition (among retailers) and you may see base discounts bump up into the 20% to 30% range, which will drive people into the door,” said Miro Copic, professor of marketing at San Diego State University.