https://www.siliconvalley.com/2022/03/27/j-lohr-celebrates-50-years-of-growing-grapes/

It’s been 50 years since longtime Saratoga resident Jerry Lohr planted vines in Arroyo Seco, a premium spot for growing grapes in Monterey. His son, Steve Lohr, CEO of the company and a Los Gatos resident, remembers it clearly.

“It was a fairly warm day, in the ’70s. There’s a picture of the family, with my brother Lawrence, my sister Cynthia, me and my mom in the shade house.”