https://www.sciencedaily.com/releases/2020/06/200629120140.htm

People who are more individualist are less likely to engage, partly due to beliefs in COVID-19 conspiracy theories, and feelings of powerlessness surrounding the pandemic.

This study suggests the need for the UK Government and other world leaders to consider promoting collectivism amongst the general public, and to combat the spread of conspiracy theories and other types of misinformation. Doing so may increase levels of engagement in practices to help reduce the spread of COVID-19.