https://wccftech.com/borderlands-3-just-became-this-years-best-retail-launch-in-the-uk/

Borderlands 3 just launched and already became this year’s best retail launch in the United Kingdom, according to the Gfk/UKIE data GamesIndustry published today, surpassing Sony’s PlayStation 4 exclusive game Days Gone.

The game sold less than half retail copies compared to Borderlands 2, but that was to be expected since back then retail was much stronger than it is now. These days, the digital market is on the rise and another example of that can be seen with this week’s second-place taker Gears 5, which apparently sold only 25% compared to Gears of War 4.