https://www.pcgamer.com/randy-pitchford-comments-on-borderlands-review-bombing-on-steam/

Like every other large exclusive Epic has managed to wrangle, the Borderlands 3 announcement was met with a backlash and the review bombing of associated games on Steam. It's only convinced Gearbox CEO Randy Pitchford that 2K's decision to make the game a timed exclusive was the right one. 

Seeing the review bombing campaign on Steam made Pitchford "happy about 2K's decision," he said on Twitter. And while 2K publishes Borderlands, Gearbox also has its own publishing division, and its relationship with Steam may have to be reconsidered.