https://www.pcgamer.com/adata-built-an-overclocking-lab-to-find-extreme-new-ways-to-speed-up-ram/

In an effort to push the limits of memory performance and attain increasingly high frequencies, Adata built itself an overclocking lab where it will experiment with "potentially more effective methods" than what is currently used.

The new 'XPG Overclocking Lab' (XOCL) is the first of its kind among global DRAM makers, according to Adata. It's not entirely clear what the end game is, other than pursuing record-breaking memory speeds. The announcement is rather vague in that regard.